soul-led storytelling
Creativity that Connects
We are a creative studio for businesses, entrepreneurs and visionaries who live their message and want to convey it deeply to their audience.Moonbeam Creative delivers brand messaging, campaigns, and content that not only sound good—they feel right. Whether you’re a large organisation or a one-person brand, our work is designed to move people, open doors, and build trust.
creativity that converts
What We Do
Brand Strategy
Positioning, naming, messaging and visual clarity to anchor your brand.Creative Collateral
From pitch decks and lead magnets to short books and newsletters, we create assets that carry your message with integrity.Campaigns & Content
Strategic storytelling, launch messaging, and thought leadership that lands.Ongoing Creative Partnership
Creative direction, messaging audits, and content support that keeps your brand aligned as you grow.Founder & Thought Partner Support
Editorial support, ghostwriting, and visibility strategy for founders who are ready to be seen and heard.
shining a light
Why Moonbeam
Moonbeam Creative was founded by a journalist with 30+ years of experience in media, brand storytelling, and content strategy. We bring precision, truth, and soul to every person, company and brand we partner with.We’re not here to add noise. We’re here to clarify, amplify and connect.
positioned with purpose
Who We Are
Moonbeam Creative is a studio for brands, business and visionaries who care about connection. We specialise in brand messaging, campaign development, and creative collateral that communicates with clarity, feeling, and purpose.At the heart of our work is a deep listening process, one that draws from journalism, strategy, and intuitive insight to capture the true voice of a brand.
how we serve
Services
Whether you're launching something new or refining something established, our creative studio is designed to meet you where you are and build what you need.Brand Clarity
Brand messaging + positioning. Voice and tone development. Naming + taglines. Brand architecture. Origin story + brand manifesto. Messaging audits. Brand unblock intensives.Visual Identity & Styling
Logo + submark creation. Font and colour palette selection. Visual moodboards. Style guides and brand lookbooks.Creative Collateral
Shooks (short books). Lead magnets + guides. One-page websites (like this one). Pitch decks. Signature frameworks + process visuals. Campaign assets (social copy, landing pages, emails). Brand kits. Speaker one-sheets.Campaign Messaging
Launch strategy + copywriting. Thought leadership positioning. PR copy and bios. Email sequences. Keynote scripting + slide deck design. Story arcs for press, podcasts, and visibility.AI Set-Up & Integration
Brand-aligned prompt libraries. Custom GPT workflows. AI co-writing systems. CRM & Notion integrations for brand consistency. SOPs for team use. Strategic AI content architecture.Strategic Intensives & Consulting
Voice and message recalibration. Content ecosystem mapping. Clarity sessions. Brand naming & positioning sprints. Creative direction consults. Speaker & visibility coaching.Ongoing Creative Partnership
Monthly retainers. Messaging audits. Brand refreshes. Ghostwriting + editorial support. Agency white-labelling. Ongoing storytelling and copywriting support. Longform content repurposing.Don’t see what you need? We’re happy to co-create a custom scope.
the story behind the studio
Meet the Founder
Moonbeam Creative is led by Shannon Dunn, a journalist, brand strategist and creative director with more than 30 years’ experience in media, publicity, entertainment, corporate, wellness and emotionally intelligent storytelling.She has served as Managing Director of The LAROI Foundation, Filmmaker Press Liaison for the American Film Institute, Associate Publisher of Westside Today magazines in Los Angeles, and Media Officer at Charles Sturt University.Her work spans editorial leadership, brand strategy, thought leadership consultation and conscious communications, including as Director of eco PR firm Communeco, Features & Beauty Editor at Bride to Be, and a freelance contributor to US Weekly, WellBeing, and other major publications across Australia, New Zealand, and the United States.An award-winning business owner and CertClean Clean Beauty Awards judge (the first chosen outside North America), Shannon has also been quoted internationally as a wellness and natural beauty expert. She is co-author of The Adventures of Tao & Friends, a heart-led children’s book series that benefits The Tao Charitable Trust.Today, she helps visionary brands and thought leaders find their voice, shape their message, and connect with clarity and heart.
our clients
Testimonials
"If you have a message, a product, a service, and you wish to share that with the world in an authentic, purposeful and expansive way, Shannon Dunn at Moonbeam Creative is your person. You’d be hard pressed to find someone more qualified and dedicated to help you accomplish your goals."— Mirjana Boznovska, One Beyond Success"My joy in working with Shannon at Moonbeam Creative is her intuitive ability to take ideas beyond anything I could have imagined, and to do it with love, passion and joy. One of the keys in working with us in our institute is coming from the heart, and this by far is Shannon's greatest quality. She is our dear friend and trusted adviser."— Lars Gustafsson, BodyMind InstituteShannon at Moonbeam Creative is one of those fantastic multifaceted individuals who can focus on complicated details, then turn around and organize something grand in scope, like a magazine. She's an exceptional writer and editor who has a clear voice and a knack for phrasing. I can't wait to work with her again.— Marc Lee, The American Film InstituteShannon at Moonbeam Creative is a fabulous writer and editor who has transformed The Boomerang into a must read industry newsletter. She is a pleasure to work with and everyone adores her.— Susie Dobson, Australians in FilmShannon at Moonbeam has helped me with public relations and media for my company and personal brand. Shannon really helped me to get my message out to the right market and her releases we're always picked up! Shannon is a pleasure to work with.— Kylie Ryan, My Mindset Coach